ETHOS

 

 

(01) WE MAKE IN-HOUSE, TO ORDER

Our entire process is done from our Mount Eden based workroom.
When you place an order with us, your garment is cut, sewn,
pressed, packed and shipped, all from the one location.

 

(02) WE DON'T FOLLOW THE TRADITIONAL MARKUP ON PRICE

A traditional fashion brand outsources the manufacturing,
then on-sells to stores.
Because all of our garments are made in-house, and sold directly to you,
our markup is much smaller than the traditional 6 - 7 times.
We markup 2 - 3 times.

 

(03) WE FOLLOW A NON-SEASONAL STRUCTURE

The fashion industry is constantly searching for the 'new'.
We release individual products as we see fit, not as entire collections.
This means our products are considered for a purpose.

 

(04) OUR FABRICS ARE ORGANIC, OEKO-TEX CERTIFIED, OR ARE SOURCED VIA DEADSTOCK

We are well aware of how damaging the fashion and
textiles industry is to our planet.
With any fabric or trim we source, we weigh up
quality and lifespan
against the environmental impact.